The Butterfly Trail : A World First Mixed Reality Ex­pe­ri­ence

Visitors take pictures at the ''The Butterfly Trail'' event. Outernet London and Pixel Artworks have partnered to launch the world's first mixed-reality experience called ''The Butterfly Trail''. The groundbreaking technology, which pushes the boundaries of immersive design, enables visitors to hold their own butterfly on the tip of their finger (via their phone) in a deeply immersive experience never possible before. The Butterfly Trail will guide visitors through the intrepid explorer Professor Peter Pelgrinâ's Botanical Workshop, into his Glass House where they can interact and explore the experience using just their smartphone. Using their phone, visitors will be able to release magical AR butterflies and trigger real-time animations.